Porcelain Publishing / SPR / Volume 9 / Issue 1 / DOI: 10.47297/wspspr2025090104
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ARTICLE

Types of "Internet-famous Villages" and Their Internal Motivations for Formation: Based on Case Analysis of 12 "Internet-famous Villages" in Shanghai

Zhiquan Fang1
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1 Shanghai Municipal Agriculture and Rural Affairs Committee, Shanghai 200001, China
© Invalid date by the Author(s). This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/)
Abstract

A batch of "Internet-famous Villages" have emerged across the country, attracting widespread attention and attracting a high number of tourists for vacation, sightseeing and inspection. Regarding these emerging Internet-famous Villages and the driving mechanisms behind their emergence, some studies have explained them from different perspectives. In recent years, Shanghai has revitalized its rural appearance through the construction of rural revitalization demonstration villages and beautiful rural demonstration villages, forming a batch of "Internet-famous Villages" featuring appealing highlights, distinct characteristics, a steady flow of visitors, good reputations, thriving industries, and promising development. This study selected 12 representative and highly reputable "Internet-famous Villages" from 9 agricultural-related areas for research, forming a research report.

Keywords
Internet-famous Villages
Rural Revitalization
Development Motivation
Case Analysis
Shanghai Experience
References

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Cao, J. (2020). Discussion on mainstream media creating poverty-alleviation "internet-famous" villages: Taking the public opinion dissemination of Lianzhang Village in Yingde, Guangdong as an example. Journalism Tide, 11.

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Social Policy Review, Electronic ISSN: 2753-5231 Print ISSN: 2515-4710, Published by Porcelain Publishing