News and Announcements
Volume 1 Issue 4 2025
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ARTICLE
Optimizing Airline Loyalty Programs for Firm Profitability
Sanhakot Vithayaporn,
Naraya Prasutr
ARTICLE
The Impact of Restrictive Promotions on Impulse Purchasing Behavior : A Mixed Methods Study Based on Chinese Data
Jun Liu,
Yuxuan Chen,
Cong Tan,
Junhao Fan